Internet Marketing: Pay Per Click and Search Engine Optimization
According to a CNN Money article, 2006 online retail grossed an all time high of $102 Billion dollars, which is a 24% increase from 2005.
Most medium and large businesses have fairly large budgets to spend online. Search Engine Optimization, and Pay Per Click advertising accounting for two large portions of where that spend goes which is why many of them get their portion of that $102 Billion dollars. Internet Marketing is still a fairly new industry though, and there are a few reasons small and some medium size businesses haven’t had the opportunity to have a very strong presence in this arena despite having a competitive if not better service than large businesses.
Generally, the small business owner can’t meet the minimum spend of Internet Marketing Agencies. If they want to optimize for more search engine traffic such as Google and Yahoo, or manage a pay per click advertising on those engines, they often have to resort to a less than effective means of getting it done. It usually comes down to them having to business owners having to learn Search Engine Marketing themselves. This is never as effective as the expertise and technology that large ad agencies have so competing against larger companies who have hired an agency is really rough. Many small businesses deserve their fair share of the pie, and trying to manage a business and its many tedious aspects, along with learning how to optimize their site and market online can take years and waste a lot of time and money.
OrangeSoda Inc. is a company focused on providing Internet Marketing for Small businesses. They offer onsite and external Search Engine Optimization (SEO), as well as Pay Per Click Advertising for these small businesses with budgets both small and large. A business can get highly relevant traffic from a locally targeted area, or nationally for just $100 and up. Obviously the more a company spends, the more an ad campaign can accomplish, but lower spends can help small businesses test and get a feel for potential success through online retail, and potentially grow out of the small business arena.
Orange Soda also provides all of their clients a single reporting interface for both SEO and PPC. They have their own analytics solution which ties into the same simple and easy to use Pay Per Click reporting. Their reporting interface also provides a keyword position tool, which allows business owners and webmasters to watch the progress and growth of their websites position for keywords day by day, all along side the daily visitors, conversions by source, top PPC keywords and more.
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